Beside the built-in analytic tools on ShopBase, it's recommended that you should use other tracking and analytics tools to gather more information about your orders and customer behaviors on the store. It would be greatly helpful in providing insights for you to optimize purchase flow, raise your store's conversion rate and give your visitors a pleasant shopping experience.

On this page

A. Install Hotjar Tracking Code
B. Set up Google Analytics
C. Set up Google Analytics goals and funnels
D. Exclude referrer domains from Google Analytics tracking
E. Add additional scripts to ShopBase store

A. Install Hotjar Tracking Code

Go to ShopBase dashboard > Online Stores > Preferences

Find the Additional scripts >> Head >> paste the script provided by Hotjar there.

Click Save in the bottom.



For more details instructions, You can visit here

B. Set up Google Analytics

Go to Online store > Preferences.

In the Google Analytics section, paste your tracking ID in the Google Analytics account field:



Click Save

For more details instructions, You can visit here

C. Set up Google Analytics goals and funnels

You can define the goals and funnels for your ShopBase store with your Google Analytics account.

For details intructions, you can visit here

D. Exclude referrer domains from Google Analytics tracking
To remove unwanted domains in your Referral Traffic report, please follow Google's instructions to add those domains to your Referral exclusion list.

To get the most out of your referral data, consider adding the following domains to your referral exclusion list:

The primary domain of your online store (such as yourshopbasestore.com)

Any external payment providers that you are using (such as paypal.com)

E. Add additional scripts to ShopBase store

From your store admin, go to Online Store > Preferences (or follow the link your-domain.onshopbase.com/admin/preferences)


Scroll to the Additional scripts > Head section and paste your scripts here.

You can find some of ours helpful power script here
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