After you've created product feeds for your ShopBase products and successfully verified your website on Google Merchant Center, it's time to submit them to your Google Merchant Center account. You can refer to our detailed guide as following:

In this page

A. Create product feed
B. Add product feed to GMC
C. Automatically sync product feed to Google
D. Add product feed to Facebook ads
E. Troubleshooting

A. Create product feeds with ShopBase

Go to ShopBase Admin > Products > Product feeds > Add product feed.
Fill all necessary fields and create the feed.
Any products without images can't be generated to feeds, so they won't appear in your Product feed URL.
You can name the feed according to the format Collection name - Product Feed.
If the product is personalized or you are the only Advertiser running Shopping Ads on such product, choose Yes under Submit products as custom products. We will not submit any product identifier for these Custom products (such as Brand Name and Barcode/GTIN).
With Google product category, you will need to set Gender and Age group.

Add product feed

B. Add product feeds to Google Merchant Center

Sign in to your Google Merchant Center (GMC) account.
On GMC dashboard, go to Products > Feeds. Click the + button.
Select your Country of Sale, Language, and Destinations settings.
Fill in your Primary feed name. Select Scheduled fetch to connect your data. Click Continue.
Go to your ShopBase admin > Products > Product feeds, get your Product feed URL for the next step.
Back to your GMC account, fill in your Feed name, Feed time, frequency, and other information. For File URL, paste the URL in step 5 here. Select Continue when you finish.

Add feeds
Scheduled fetch
Product feed URL
Feed name

C. Set automatic sync to Google


Before you start the setup, make sure that you:

Have a Google Merchant Center account associated to your Google account.

Verify your ShopBase website on Google Merchant Center. The domain verified must be the store domain; otherwise the products will be disapproved due to wrong image links.

Set up Shipping and Tax on Google Merchant Center. Please refer to Google documents about the setup: Shipping - Tax.

Check if your account and feeds comply with Google's requirements. You can refer to our article for more information Understand product feeds

Setup Google API Integration

From your ShopBase admin, go to Products > Product feeds > Integrations
In Google account section, click Connect. On the new pop-up page, login or select the account that you have set for your store.
Click Allow to continue. The connection is successful when Google pop-up window closes.
Under Connect a Google Merchant Center account section, select and connect the account associated to your store.
Set up Countries and Languages. Click Start syncing when you finish.

Connect the account
Set up countries


This feature will sync all products to your Google Merchant Center account. You can see its product feed status and link in the All Feeds tab (with the G icon)
Updates from your storefront will be synced in the next 4 hours.

Feed status

D. Add product feed to Facebook ads

Create a catalogue (If you haven't got one)

Go to Catalogue Manager.
Select E-Commerce category for your online products. Click Next.
Choose Upload Product Info. Click Create.

Upload Product Info

Upload a data feed to the catalogue

Login your Catalogue Manager. Select your catalogue.
Select Product data sources and go to Product Data Sources section. Click Add products
Select Use data feeds and click Next.
Choose Set a Schedule . Under the Add a Data Feed URL, paste your product feed URL created on your ShopBase admin.
You can set Schedule Your Automatic Uploads and Feed Name to your liking.
Your browser may auto-fill your Facebook username and password in Data Feed URL Login Details (Optional). This is not required. Please make sure these boxes are blank.
Select a default currency. If you don't include prices with an ISO currency code in your data feed, the default currency will appear in any ads or posts that use your catalogue.
Click Start upload.

Add products
Set a Schedule

E. Troubleshooting

Issues when adding product feeds to Google Merchant Center

A. Disapproved products

When some products are not approved, you will find the red error icon on the Diagnostics page as below
The reason might be:

1. Google is carrying out Initial review and Crawl data

When you upload your product feeds to your Google Merchant Center for the first time, the website and products must be reviewed before the first data crawling. The process might take from 3 to 6 working days, and during this time you might see the following status:

Pending initial review/Initial review
Crawl pending
Crawl rate too slow

You should wait for about 3-6 days. When Google finished its reviewing process and crawling your data, the products will be uploaded successfully to Google Merchant Center, and you can create ads with your products.

Note: If you get Crawl rate too slow, even after the review and data crawling process, please download the file Samples and send to ShopBase support team so we can check for you.

Disapproved products
Pending initial review/Initial review
Crawl pending
Crawl rate too slow

2. Violated Google's policies

Google's policies are created to provide safe and positive experiences for everyone when visiting Google and their partners' websites. Google might disapprove your products if you don't follow such policies. In case of severe violation, Google might suspend your account.
Review the Merchant Center Terms of Service and the Shopping ads policies carefully before submitting your products to Merchant Center to prevent account suspensions.

Violated Google's policies

3. Images have promotional overlay

Some of your items have images with promotional text (for example, retailer logos or Call-to-Action line) or obstructing elements such as watermarks. Since clear and high-quality product's images help to inform online shoppers, all items on Shopping ads are required to design with unobstructed images that does not contain additional promotional elements.
In this case, you need to have the product's promotional texts removed and resubmit your images.

Images have promotional overlay

4. Other issues:

If your products are not approved but the issue can't be found in any of the aforementioned categories, please follow the steps below so we can check for you:

Step 1: Download the file attached to View Samples of the disapproved items.
Step 2: Check again these elements (descriptions, URLs on the storefront, etc.) If you can detect and fix the issue, then you can fix your product feed file and add it again to Google Merchant Center.
If you can't figure out the issue, please contact us with the Samples file attached via email, or through chat icon at the bottom right of your ShopBase dashboard.

Download the file attached to View Samples

B. Products got warnings
Once your products have the warnings, you will see the yellow warning icon as follows:


If Google found that your product data is not in compliance with the product specification requirements, you’ll see such warnings on your account. During the warning period, your products will still be displayed in Shopping ads.

Otherwise, you will receive a warning email with examples of the issues that you need to fix, and a timeframe to fix your issues (usually 7 days).

If you can't find the issue, please contact us with the Samples file attached via email, or via the Live Chat box at the bottom right of your ShopBase dashboard.

C. Checkout incomplete

PayPal Smart Button turned on

PayPal verifies the billing and shipping information via Smart Button very closely, hence it's likely to get Checkout incomplete error when you turn Smart Button on before verifying with Google Merchant Center. To prevent this, please turn off PayPal Smart Button before you verify.

Issues when adding product feeds to Facebook

A. Issues with data or data feed

The error occurs when your products' information is missing or incorrect. The common issues including:

1. Missing or Invalid URL links:

For every item in your catalog, you must include a link to a website landing page that people can click on to learn more information about the item.

Make sure links begin with http:// or https://.
Make sure that links are correct and aren't broken. Copy and paste them into a new tab in your browser to test them.
If you can, always link to pages that are fully optimized for mobile version.
Don't insert links to pages where people are required to sign in or register to see items.
Use URLs that aren't constantly change.
For example:
Correct URL link: https://shop.domain/abcdef
Incorrect URL link: shop.domain/abcdef

2. Missing or invalid image links:

Include images with every item in your feed so that images appear if you run ads from your catalog.

Make sure links begin with http:// or https://.
Make sure that links are correct and aren't broken. Copy and paste them into a new tab in your browser to test them.

For example:
Correct URL link:
Incorrect URL link:

3. Missing or incorrect prices:

You must include prices in your data feed so that shoppers know how much your items cost.

Format prices correctly. Use an ISO currency code instead of currency symbols – for example, 9.99 USD or 24.50 EUR.
Make sure the prices you list are accurate and match the prices displayed on your website.
Don't include shipping or other additional fees in the price.

For example:
Correct format: 9.99 USD
Incorrect format: $9.99, 9.99$, or 9.99

4. Missing descriptions or descriptions in capital letters:

Most catalog types require item descriptions so make sure to include this column in your feed.

Enter relevant and accurate information in the description column.
Don't insert links in the description column. All the links should be inserted in the link column of your feed.
Limit descriptions to 5000 characters.
*If you enter item descriptions all in capital letters, people may associate your ads with spam or misleading marketing. Enter descriptions in sentence case instead.

For example:
Correct format: Easy to adjust and doesn't bother you to wear, super cute.Handmade weave hand or ankle jewelry with sea wave decor, three layers, very stylish and charming. Wearing this as a bracelet or anklet, enhance the natural look every day.

5. Missing names or titles:

Most catalog types require a name or title column so make sure to include this column in your feed.

Enter a name or title that's relevant and specific to each item.
When possible, don't enter names in all capital letters. People tend to associate names and titles in all capital letters with spam or misleading marketing.
Limit names and titles to 150 characters.
Proofread names and titles for spelling and grammar.

For example:
Correct format: Beachy Anklets
Incorrect format: BEACHY ANKLETS

6. Duplicate items:

If you try to upload an item to your catalog that already exists in it, your upload may fail.

Remove any duplicate items from your data feed.
After you remove duplicate items, upload your data feed again to update your catalog.

B. Invalid data feed file location

If you host your data feed on another server (such as Dropbox) and receive an error message when you try to upload it, your data feed's URL may not lead to the correct location.

Make sure the URL you enter to upload your feed starts with http:// or https://.
Check that the URL links directly to your feed's location. Open a new tab in your browser and then copy and paste the URL into the tab to test it.

C. Data feed access errors

If you get a HTTP bad request error, it means your HTTP server doesn't get Facebook request. This is because your browser automatically filled in Facebook login information to Data Feed URL Login Details (Optional). You need to delete this login details before upload your data to Facebook.
If you get a HTTP authentication failed error, make sure that your username and password are correct in your feed settings.
If you get an error that says Failed to Connect to FTP Server, Fetching Feed from HTTP Server Failed or Your Data Feed File Couldn't Be Accessed, check to make sure that:
The URL is the correct URL that hosts your feed file. The URL shouldn’t be just a website domain or product page.
The URL is accessible outside Facebook. Open a new browser tab and test your URL to make sure it opens your data feed and doesn’t lead to a broken page, like a 503 or 404 error.

Data Feed URL Login Details

D. Malicious links

If you receive an error message about malicious links in your data feed, please check the links in your data feed, and contact ShopBase or your Facebook contact support.

E. Data feed uploads slowly or exceeds file size

Sometimes large files can slower uploading speed of your data feed or stop the data feed from uploading. If your data feed takes too long to upload, please send us ShopBase team the URL link to your product feed file, store's information, and a screenshot of the error message so that we can support you better.
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