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Mailchimp is an all-in-one marketing platform that helps you share emails, ads, and other messages with your audience. These messages are called "campaigns". When you create a campaign, Mailchimp gives you lots of flexible settings and design options. This article will show you how to create your Mailchimp email templates.

Please refer to this article for some effective email templates that will help you save time while creating your email campaigns.

In this article

A. Set default email builder
B. Using Classic Builder
C. Using New Builder

A. Set default email builder

Go to Mailchimp website, sign up or sign in to your existing account.

Click on your profile icon and choose Account & billing.


Go to Settings > Details.


Scroll down to the Default Email Builder section, choose between Classic Builder and New Builder. Mailchimp will display a check mark on your account’s current default.



B. Using Classic Builder

Go to Mailchimp website, sign up or sign in to your existing account.

In Mailchimp dashboard, select Campaigns > Email templates and click on Create Template.


Select the template you want to work with.


Drag and drop content blocks into your template layout to add and format text, images, files, and other content as needed.


Click Save and Exit once finished.


Give your template a name and click Save.



C. Using New Builder

Go to Mailchimp website, sign up or sign in to your existing account.

In Mailchimp dashboard, select Campaigns > Email templates and click on Create Template.


Select the template you want to work with.


Give your template a name and click Save.


Add or edit content blocks and styles to design your template as needed. To learn more, please refer to this article from Mailchimp: Design an Email With the New Builder.


Click Preview to see how your template will look on desktop and mobile.


When you’re ready, click Save Template and Exit.



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Overview of Mailchimp
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