The Analytics overview dashboard displays total sales, conversion rate, top products, total orders and average order value of your store. It will allow you to have a glance at how your store is performing for any date range.

The dashboard shows the most valuable metrics, including numeric format graphs, by which it can give you insight into your store's performance.




Walk-through:

From your ShopBase admin, go to Analytics > Overview dashboards. By default, the dashboard shows data for today.
If you want to see data for another date range, click the date menu and choose a date range. You can select a preset range, such as Last 7 days, or you can set a custom range by clicking dates on the calendars.
If you want to see comparisons with the previous period or to the same date range from the previous year, check "Compare to previous dates".
Click Apply.



The following metrics are shown in the Overview dashboard:

1. Total sales

This line chart shows the sales amounts, calculated by Net sales + Taxes + Shipping. The refunded/partially refunded amount of sales will be deducted on the day of the refund.

2. Online store conversion rate

This column chart shows the percentage of sessions that lead to an order.
Buyers have to add items to their shopping cart and then go to checkout page before they can purchase these items:

Sessions: A session ends at midnight of the day the customer has visited.

View product: Number and percentage of sessions in which shoppers went to any product details page.
Added to cart: Number and percentage of sessions in which shoppers added one or more items to their online carts, by clicking "Add to cart" or "Buy now" button.
Reached checkout: Number and percentage of sessions in which shoppers did all of the following steps: added one or multiple items to their shopping cart, proceeded to the checkout page.
Sessions converted: Number and percentage of sessions in which shoppers added one or multiple items to their shopping carts, proceeded to the checkout page, and purchased the items. Note that this amount might not match your order count, because buyers can place different orders within one session.

In overall, you would need to set up your offers and marketing strategy in a way that a greater percentage of shoppers who have already added an item to their cart actually end up with a purchase of that item.

3. Top products by units sold

This section shows the best-sellers of your store. This could become really handy for marketing and inventory purposes. You can also suggest these items to new customers or use them in advertisements on social media.

4. Total orders

This line chart shows the total orders your store has over time. This number is calculated including the refunded and canceled orders while minus the deleted orders. The number of deleted order(s) will be deducted on the date the order(s) were created.

5. Average order value

This line chart shows the average order value of your store over time. This number is calculated by this formula: Average order value = [Total sales, including refunded + Canceled orders] / [Total orders].

Note: All of the test orders will be excluded from the charts on Analytics overview dashboard. Test order is the order you placed through test-gateway or test mode of the payment provider.
Was this article helpful?
Cancel
Thank you!