The Analytics overview dashboard displays total sales, conversion rate, top products, total orders and average order value of your store. It allows you to have a glance at how your store is performing for any date range.

In this article
A. Total sales
B. Online store conversion rate
C. Top products by units sold
D. Total orders
E. Average order value
F. Abandoned checkouts recovery
G. Traffic source
H. Average order items


The dashboard shows the most valuable metrics, including numeric format graphs, by which it can give you insight into your store's performance.



From your ShopBase admin, go to Analytics > Overview dashboards. By default, the dashboard shows data for today.
If you want to see data for another date range, click the date menu and choose a date range. You can select a preset range, such as Last 7 days, or you can set a custom range by clicking dates on the calendars.
If you want to see comparisons with the previous period or to the same date range from the previous year, check Compare to previous dates.
If your account has more than one store, you can choose to see all stores perfomance or one by one by clicking Multi-stores performance option. Staff accounts will access to Analytics section can also find the
If you want your stores' statistics are updated automatically, turn on Auto-fresh option for automatic update every 1 minute.
Click Apply.

Date range

Multi-stores perfomance

Auto-fresh

The following metrics are shown in the Overview dashboard:

A. Total sales

This line chart shows the sales amounts, calculated by Net sales + Taxes + Shipping. The refunded/partially refunded amount of sales will be deducted on the day of the refund.

Total Sales

B. Online store conversion rate

This column chart shows the percentage of sessions that lead to an order.
Buyers have to add items to their shopping cart and then go to checkout page before they can purchase these items:

Sessions: A session ends at midnight of the day the customer has visited.

View product: Number and percentage of sessions in which shoppers went to any product details page.
Added to cart: Number and percentage of sessions in which shoppers added one or more items to their online carts, by clicking "Add to cart" or "Buy now" button.
Reached checkout: Number and percentage of sessions in which shoppers did all of the following steps: added one or multiple items to their shopping cart, proceeded to the checkout page.
Sessions converted: Number and percentage of sessions in which shoppers added one or multiple items to their shopping carts, proceeded to the checkout page, and purchased the items. Note that this amount might not match your order count, because buyers can place different orders within one session.

In overall, you would need to set up your offers and marketing strategy in a way that a greater percentage of shoppers who have already added an item to their cart actually end up with a purchase of that item.

Online store conversion rate

C. Top products by units sold

This section shows the best-sellers of your store. This could become really handy for marketing and inventory purposes. You can also suggest these items to new customers or use them in advertisements on social media.

Top products by units sold

D. Total orders

This line chart shows the total orders your store has over time. This number is calculated including the refunded and canceled orders while minus the deleted orders. The number of deleted order(s) will be deducted on the date the order(s) were created.

Total orders

E. Average order value

This line chart shows the average order value of your store over time. This number is calculated by this formula: Average order value = [Total sales, including refunded + Canceled orders] / [Total orders].

Note: All of the test orders will be excluded from the charts on Analytics overview dashboard. Test order is the order you placed through test-gateway or test mode of the payment provider.

Average order value

F. Abandoned checkouts recovery

You can manage abandoned checkout analytics by:

Recovery revenue: the total sales of Abandoned checkout orders that the customers complete after the store owner sends an email / SMS to remind customers about order completion
Recovery rate: the ratio of the total number of completed Abandoned checkout orders after the reminder email / SMS is sent compared to the total number of Abandoned checkout orders
Recovery order: the total Abandoned checkout order that the customers complete after the store owner sends an email / SMS to remind about order completion
Email/SMS conversion funnel: Sent (the number of Abandoned Checkout orders have been sent the Recovery Abandoned Checkout email / SMS) - Clicked (the number of Abandoned Checkout orders that customers click on the link in the Recovery Abandoned Checkout email / SMS) - Order complete (the number of completed Abandoned Checkout orders after customers click the link in the Recovery Abandoned Checkout email / SMS)



Notes:

In some cases, the total number of completed Abandoned Checkout orders in the Order section is greater than the number of orders in Order Complete because after receiving the Recovery Abandoned Checkout email / SMS, customers can re-visit the website and complete their order in many different ways. For example: Direct access or access by clicking on the link in the email / SMS sent. And all are counted in the Order section.

G. Traffic source

Traffic source in the simplest form can be defined as the origin through which people found your site. Every session or visit to your website has origin or source of the hit.

Traffic source

H. Average order items

This line chart shows the average items per order of your store over time.

Note: All of the test orders will be excluded from the charts on Analytics overview dashboard. Test order is the order you placed through test-gateway or test mode of the payment provider.

Average order items
Was this article helpful?
Cancel
Thank you!