Set up Google Analytics
Google Analytics is perhaps one of the most well-known Ecommerce analytics tools used by website owners from all corners of the globe.
To start taking advantage of Google Analytics, you need to have a Google account, sign up for analytics tracking, and choose which data you want to keep track with to start gathering data about purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.
A. Make sure you haven't enabled Google Analytics
B. Enable Google Analytics
Your data will be inaccurate if Google Analytics is enabled multiple times. If you have not enabled Google Analytics for your store before, proceed to section B on how to enable Google Analytics. If you are unsure whether you have previously enabled Google Analytics for your store, then follow these steps:
Navigate to Online store > Preferences if your store has applied Theme Editor, or go to Marketing & Sales > Sales channels > Google Analytics if you have published a Website Builder template.
In the Google Analytics section, make sure that the box is empty.
If this section is empty, then continue to the next step. If you see code here instead, Google Analytics is already enabled on your store.
To use Google Analytics, you must have a Google account. If you already use Google products like Gmail or Ads, you can sign in with the same account for Google Analytics. If you don't already have a Google account, kindly visit this link to create a new one. You don't have to use the Google account for anything other than signing in and out of Google Analytics.
In your web browser, open Google Analytics and login using your Google Account.
Click Start measuring.
Fill in the required information then click Next.
In Property creation, enter a name for the property and select the reporting time zone and currency. Click Next.
Select your industry category and business size, click Next.
In the next step, select how you intend to use Google Analytics. Then click Create. Please refer to this article to learn more about business objectives.
Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the Terms of Service.
Select Web to enable data collection for your site.
Enter your website URL and create a stream name. Toggle on enhanced measurement. Then, click Create stream.
On the next page, copy the Measurement ID.
Go to your store's admin dashboard, navigate to Online store > Preferences if your store has applied Theme Editor, or go to Marketing & Sales > Sales channels > Google Analytics if you have published a Website Builder template. In the Google Analytics section, paste your Measurement ID and click Save.
You can add multiple measurement IDs and separate them using commas (without any space).
When you see a code beginning with G- under the Property IDs, it means Google Analytics is successfully enabled on your online store.
Because of the relatively significant amount of data provided to Google Analytics, a difference of roughly 5-10% may occur in some circumstances. This difference is permissible when integrating a third-party tool into ShopBase.
Set up Google Analytics goals and funnels
Exclude referrer domains from Google Analytics tracking
To start taking advantage of Google Analytics, you need to have a Google account, sign up for analytics tracking, and choose which data you want to keep track with to start gathering data about purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.
In this article
A. Make sure you haven't enabled Google Analytics
B. Enable Google Analytics
A. Make sure you haven't enabled Google Analytics
Your data will be inaccurate if Google Analytics is enabled multiple times. If you have not enabled Google Analytics for your store before, proceed to section B on how to enable Google Analytics. If you are unsure whether you have previously enabled Google Analytics for your store, then follow these steps:
Navigate to Online store > Preferences if your store has applied Theme Editor, or go to Marketing & Sales > Sales channels > Google Analytics if you have published a Website Builder template.
In the Google Analytics section, make sure that the box is empty.
If this section is empty, then continue to the next step. If you see code here instead, Google Analytics is already enabled on your store.
B. Enable Google Analytics
To use Google Analytics, you must have a Google account. If you already use Google products like Gmail or Ads, you can sign in with the same account for Google Analytics. If you don't already have a Google account, kindly visit this link to create a new one. You don't have to use the Google account for anything other than signing in and out of Google Analytics.
In your web browser, open Google Analytics and login using your Google Account.
Click Start measuring.
Fill in the required information then click Next.
In Property creation, enter a name for the property and select the reporting time zone and currency. Click Next.
Select your industry category and business size, click Next.
In the next step, select how you intend to use Google Analytics. Then click Create. Please refer to this article to learn more about business objectives.
Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the Terms of Service.
Select Web to enable data collection for your site.
Enter your website URL and create a stream name. Toggle on enhanced measurement. Then, click Create stream.
On the next page, copy the Measurement ID.
Go to your store's admin dashboard, navigate to Online store > Preferences if your store has applied Theme Editor, or go to Marketing & Sales > Sales channels > Google Analytics if you have published a Website Builder template. In the Google Analytics section, paste your Measurement ID and click Save.
You can add multiple measurement IDs and separate them using commas (without any space).
When you see a code beginning with G- under the Property IDs, it means Google Analytics is successfully enabled on your online store.
Because of the relatively significant amount of data provided to Google Analytics, a difference of roughly 5-10% may occur in some circumstances. This difference is permissible when integrating a third-party tool into ShopBase.
Related articles
Set up Google Analytics goals and funnels
Exclude referrer domains from Google Analytics tracking
Updated on: 28/03/2024
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