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Understand your ShopBase data in Klaviyo

Klaviyo is an email marketing platform created for online businesses - with powerful SMS and email marketing automation. Setting up Klaviyo for your store helps you to run your email marketing campaigns. After you have set up Klaviyo for your ShopBase store, we will synchronize ShopBase's data on customer actions on the site with Klaviyo. This article will give you a list of synchronized data.

In this article



A. Viewed product
B. Added to cart
C. Started checkout
D. Placed order
E. Ordered product
F. Fulfilled order
G. Canceled order
H. Refunded order

A. Viewed product



Data of this action will be recorded when customers view any product on your ShopBase store.

Data of this action can only be recorded after customers are identified by registering, logging in to their accounts on your ShopBase store, or entering delivery information on your ShopBase store's checkout page.

B. Added to cart



Data of this action will be recorded when customers add to cart any products on your store.

Data of this action can only be recorded after customers are identified by registering, logging in to their accounts on your ShopBase store, or entering delivery information on your ShopBase store's checkout page.

C. Started checkout



Data of this action will be recorded when the customer enters his or her contact and delivery information on the first page of the ShopBase checkout process and clicks to resume the checkout process.

The data is synchronized with the URL link of the checkout page on which a customer is making a payment for their shopping cart. If a customer opens an email promoting unpaid order fulfillment on a new device, the data related to the URL link of the checkout page associated with that cart will continue to be recorded.

D. Placed order



Data of this action is recorded when customers complete checkout process and create an order in your ShopBase store.

E. Ordered product



Data is recorded when customers make an order, and is tracked for each individual item in the customers' shopping cart.

F. Fulfilled order



Data will be recorded when the order is marked as fulfilled in your ShopBase store.

G. Canceled order



Data will be recorded when customers create an order in your ShopBase store, then cancel it before it is fulfilled.

H. Refunded order



Data will be recorded when customers complete payment in your ShopBase store and the payment is processed. However, the customer requests the payment to be refunded. Klaviyo only accepts data from fully refunded orders, not partially refunded ones.

Related article



Overview of Klaviyo
Integrate Klaviyo with your store
Create Klaviyo Email campaigns using Product Feed
Add tracking codes to your store
Create product feeds

Updated on: 22/08/2022

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